SSAC Audio paper glossary

土嗨: A slang term used to describe a style of grassroots, low-budget, and often humorously unrefined electronic dance music. It’s characterized by simple, repetitive beats, “noisy” effects, and a raw, unsophisticated energy that contrasts with polished mainstream music.

土味: Literally “earthy flavor” or “rustic taste,” this phrase has come to mean something that feels kitschy, unsophisticated, or tacky. “土味” is often used to describe aesthetics, behaviors, or cultural products that are seen as lowbrow, unrefined, or cheerfully outdated, yet can also carry a quirky charm.

社会摇: Translated as “society shake,” it refers to a distinctive, viral dance style popularized on Chinese short-video platforms. Often performed to energetic electronic music (including 土嗨), it involves exaggerated body movements, arm gestures, and a carefree, rebellious attitude that reflects a grassroots or subcultural identity.

喊麦: Literally “shouted wheat,” this term describes a style of spoken or chanted performance over simple electronic beats, somewhat akin to rap but delivered in a louder, more declamatory style. Originating online and in rural or small-town nightclub scenes, 喊麦 often emphasizes rhythm and oral performance over lyrical complexity or melody.

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